Healthcare Workers In Short Supply-A boom for Nursing Agency, Registry, and
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Over the next decade, eight out of the top eight high pay/high growth
occupations are Healthcare related. Yet the numbers of healthcare
majors has declined, and so has the availability of foreign workers. Combining
clinical proficiency with business knowledge is a good career strategy.
NursePartners notes, that the healthcare workers shortage has been building
for a while. According to an article, the percentage of college freshmen who
declared healthcare as a probable major dropped from more than 10 percent in
2001 to just over 3 percent in 2007. The percentage of women planning to major
in healthcare plunged to .5percent - down from more than four percent in
1980. The growth of healthcare needs in India, Philippines, is reducing
the pool of healthcare workers available to come to the U.S. on temporary visas.
In California projection for 2003-2014, six of the top eight high growth/high
pay occupations were healthcare related job. In the top 25 categories,
Healthcare positions accounted for 30 percent of projected openings. Projections
made before the current economic downturn estimated an annual shortfall of
healthcare workers. While economic conditions could dampen demand and keep
current employees working longer before retiring, NursePartners says the
long-term demand for nurses, and other healthcare professionals are strong.
Of course, today's healthcare field has changed from a decade ago. "The
threshold for skills and talent has risen. Healthcare professionals at all
levels are expected to have an understanding of the health care industry
context. The need for business knowledge can help workers to make a
transition from disciplines like marketing or operations management to
Essentials in Prospering in a Nursing Business
The field of nursing unveils a
lot of opportunities. It is not only confined to
the render of health services to patients in a typical environment, that is,
hospitals and nursing homes.
Nursing now is a business venture. Since health is
very essential to all people, health services are in demand. However, engaging
in a nursing business like any sorts of business entails a lot of loopholes.
A smooth sail with the loopholes is the utmost concern to become profitable.
Here are pieces of advice to get you going with the flow.
You should plan ahead before putting up the business. Figure out the factors
needed to kick-off the venture. Be mindful that every small detail is crucial to
the business. These factors are funds or capital, your time for the business,
properties and equipments,
business name and logo, staffs, and services.
As a business man, stay hands on with it. You must be well adept with the health
care needs of your patients. Synthesize different care techniques to come up
with the quality health care service for your patients. In order to maintain the
integrity of your nursing business, providing your staff different trainings are
good strategies. On this way, their nursing skills will be refreshed and the
quality health service will be enhanced from time to time.
Do not invest everything on the business. Since you are still an apprentice on
this field, playing safe is a wise idea. You donít know if your
will prosper. Having an alternative source of livelihood must be available in
order to support you if ever the venture becomes a failure.
Don't be pessimistic. If you have a positive outlook, it is more likely that you
are stimulating your employees to do their part. Self-esteem must be mobilized
within you in order for others to be mobilized as well. If this happens, you are
becoming a good leader. Teamwork is an element on achieving a lucrative nursing
The health care market is indeed in a great need of providers. This is a good
advantage of the business. The demand is now present because of the shortage on
the medical professions. Aside from that, being a nursing businessman will
reward you with flexibility. You are the boss of your own company, thus you have
your own hours. You have the chance to look for more clients like on hospitals
or nursing homes.
An expertise on the nursing field is your backbone on running the business.
Being a nursing professional
is not sufficient for having a successful venture.
An experienced is a must. Having good knowledge requires a symbiosis of
theories, applications, and experience. So, its good to consider a partner who
has this attributes.
Putting the business on higher grounds is a lot of tasks to do. There are
multitudes of elements to consider in avoiding drawbacks. On top of it, quality
health service, good strategies, and nursing knowledge are imperatives in a
profitable nursing business.
Increase Visibility on the Nursing Business through Marketing
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Your health expertise cannot be rendered if you are not apparent in the business
of nursing. People in need of nursing care cannot access your service since you
have not yet established a good repertoire. Your visibility on the nursing
business calls out for a marketing plan to promote your services to potential
Nursing business marketing has no definite formula. The positive
results of marketing activities rely on the efficient use of appropriate
marketing techniques and tools. In the first place, to market means to plan
ahead. It necessitates enough doses of creativity and time. Topping them is the
money in sufficient amount to facilitate the overall marketing job.
Nursing Business Identityóthe primary thing to establish. Building an identity
for the business requires you to register your business name along with a good
design of logo. Compose also a good slogan that is a description of what your
clients can expect from you.
Advertising on different forms of media is indeed expensive. However, you can
still promote without the big cost. Take advantage of the advertising
capabilities of business cards, brochures, stationeries with headers, leaflets
and the like.
Press releases though conventional in nature are effective
in drawing potential clients. Citing your website in the press release is a
smart move. People can contact you immediately if they need a health care
service. Since you have started to make use of the web, why not distribute
newsletters through emails. You can also send them through the traditional snail
mails. Remember, the contents of the newsletter give great credits. Thus, it
should be written with quality by highly skilled professionals.
of online group discussions is remarkable. Get your business on their topics by
joining with forums on the internet. At the same time, always provide links to
your website after submitting posts on the discussions. You can also get
affiliated with companies who offer complimentary health products and services.
Doing so will give mutual advertising benefits to both sides.
Think where you can find your potential clients.
Be visible on medical
events because for sure those who need health care service will surely be
present. With this technique, you can personally speak to them and know their
needs. Additionally, consider different characteristics of your target market
like their age group when deciding for marketing messages. The messages you are
using for the elderly people may not be appealing to the young ones of the
Every type of business necessitates effective marketing techniques.
The word-of-the mouth is no longer sufficed to the present market. To better
improve your profits and keep you visible on the limelight of the healthcare
industry, periodically assess the efficiency of your marketing plan. With your
quality services and innovative ideas, your nursing business marketing plan must
adapt the current prevailing technology without sacrificing creativity.
SOURCE Article: from Ezinearticles.com
Marketing For Nursing Busines
You cannot serve the people if they do not know about your services. You
cannot reach physically to each needy human. Due to this, nursing business is
also expected to follow a marketing plan. If you are a Nursepreneur i.e. Nurse
Entrepreneur, you have to use certain marketing tools to reach the target
Marketing Tactics to Follow In Nursing Business:
demands planning, creativity, time and money. It is not easy to market a
business like nursing. Therefore, you have to play certain tactics like:
Prepare an identity for your business. Get a registered name, logo and tagline
and develop a unique selling proposition for your business.
You cannot go
for big budget advertisements but never miss a chance of promoting your
business. Small things like business cards, letterhead stationary, brochures
etc. can prove as great advertising material if used appropriately.
can use the traditional tool of Press Release to make your presence known in the
market. If you mention your website in the release, you may get good and quick
You may use newsletters to publish your information. You may
send these newsletters either through e-mails or through postal mails. These
newsletters should carry quality information written by experts.
create links with the people who are in the complimentary products and services
business. Both the parties can work for promoting each otherís businesses.
You can join online discussion groups and lists to reach the target
You can participate in the events that your target customers are expected to
attend. This way, you can a face-to-face interaction with them.
marketing message should be developed according to the age group of the target
market you are serving. You cannot adopt the same message strategy for mature
buyers and gen-Xer
Marketing is an indispensable activity of any business. In addition, nursing
business cannot be an exception. Despite good services and great ideas, it also
needs to promote itself. It can no more rely on traditional word- of- mouth
channel of publicity.
It is essential to follow a marketing plan that is
contemporary and creative. Not only this, it is equally important to evaluate
the effectiveness of this marketing plan on a regular basis. It helps improve
the performance and flourishing the business.
As a nurse entrepreneur, you
can make a customized marketing program for your business with the help of
previously mentioned tactics. If you face any problem, you can take help of
marketing professional specializing in this segment or you can search for useful
tips on Internet.
Start A Nursing Agency
Business with NursePartners